Event Marketing: The Key To F-Commerce?

Speak to people who think Facebook will be a screaming buy at its likely IPO valuation of $100b+ and they will say with confidence, “Facebook is just getting started.” What they mean is that Facebook is just starting to find ways to monetize its 845 million users; the social network started with the lowest hanging fruit...



Event Marketing: The Key To F-Commerce?

Editor’s note: Patricia Nakache is a General Partner at Trinity Ventures where she invests in early stage social commerce and entertainment companies. Trinity Ventures is an investor in the following companies mentioned in this article:  BeachMint, Gigi Hill, Kixeye, Primalistas, …